Tag: Kanye West

Director Mark Ritchie behind the scenes of Governors Ball and Kanye’s Prelude

Governors Ball & Kanye Prelude “Gorgeous. Three, three. Three, one. (click) Three, six. Six!Very Nice. Keep it going guys. Keep the pace, doesn’t mean you slow down. Pull out five. Ready? Pull Five. Go! (click) There we go,” says a stern but melodic male voice in a dark trailer.

The clicking sounds are the result of several well lit buttons being pushed as Mark Ritchie, Governor Ball director, talks to his camera crew as Lord Huron performs a 60 minute set on Saturday. Lord Huron took the main stage at 4:45, and for the next hour, Mark is the conductor of the most intrinsic visual orchestra in New York. Today, Mark Ritchie and his team are directing, packaging, and editing the first ever 4K live stream from Governors Ball. Talk about pressure.

In its six year history, Gov Ball has managed to achieve another first, live streaming. Partnering with Vice, Corrino Films, Live Nation, and Samsung, the event is streamed to fit across multiple channels and platforms, including Vice’s new television Network, Viceland, the marquee outside of Samsung’s flagship store in Manhattan, and Video On Demand for those who want to see the festival for the first time, or those who want to relive their favorite moments again. To the non-techie, this sounds cool enough, but those who saw the miles of cables and fires running throughout the festival and became excited know that this is a true feat.

Directing is a daunting task in itself, but on the fly editing of a live festival and streaming a huge amount of data to a store across town could be a fast paced nightmare. Luckily, with Ritchie, at the helm, he and the Corrino Films team treat this like a dream, “Dont tell my boss, but they probably wouldn’t have to pay me”. He laughs at the end, but the look in his eyes and the excitement in his voice is indicative of a person who not only enjoys his job, but enjoys perfecting every nuance of his craft. If bills were not a thing, or America was still on the barter system, there is no doubt that Mark would happily take his payment in good shoes, coffee, or nights on the town.

AMIRA and ALEXA Mini capture Kanye live

To unveil Kanye West’s YEEZY Season 3 fashion collection, the artist combined the show with the premiere of his new album “The Life of Pablo” in a live broadcast from sold-out Madison Square Garden in New York City.

Kanye West - Yeezy Season 3 Fashion Show - Madison Square Garden NYCMoving Image & Content (MIC) was tapped to execute the sensational event that would be streamed to over 750 cinema screens in 26 countries as well as online. Director Mark Ritchie of Southpaw Productions opted for a cinematic look for the unique fashion event and art performance. Director of photography Rick Siegel captured it all on 10 AMIRAs and 4 ALEXA Minis.

The cameras, which were supplied by AbelCine NY, included a mix of Steadicam and handheld rigs (Minis), tripods, dollies, Tower Cams, and Technocranes (AMIRAs). Ritchie notes, “The AMIRA and Mini are such solid cameras. We easily rigged them onto all the different platforms. It’s nice because the accessories are standardized. There are no surprises. I like to stay in the creative world, but I can get hung up when the technical world gets in my way. That doesn’t happen with ARRI cameras. It saves time, energy and triage during the day.”

I’m very proud to say I’ve pushed the entire creative and technical workflow to 14 ARRI AMIRAs and ALEXA Minis. It’s been a long time waiting, but ARRI has finally filled the gap for storytellers that work in the live environment who still want to offer a truly cinematic experience to their viewers.
Mark A. Ritchie