Rain or Shine GovBall 2016

The rain just made that last set the best so far says, Mark Ritchie. In a small trailer backstage, a wide screen shows a live feed from multiple cameras sweep the Gov Ball stage on the festival grounds and the audience. The set Ritchie is referring to was of Haim, an all-girl indie rock trio that just finished up after an intense, unexpected downpour broke 15 minutes into them playing.

Director Mark Ritchie behind the scenes of Governors Ball and Kanye's Prelude

"The clicking sounds are the result of several well lit buttons being pushed as Mark Ritchie, Governor Ball director, talks to his camera crew as Lord Huron performs a 60 minute set on Saturday. Lord Huron took the main stage at 4:45, and for the next hour, Mark is the conductor of the most intrinsic visual orchestra in New York.

Mark Ritchie to Direct Super Bowl Greatest Commercial 2016

SUPER BOWL’S GREATEST COMMERCIALS 2016 is being produced by IMG Productions, JUMA Entertainment and Robert Dalrymple Productions. Robert Horowitz and Steve Mayer are the executive producers, Tony Lanni is the co-executive producer and Robert Dalrymple is the producer. Mark Ritchie will direct.

AMIRA and ALEXA Mini capture Kanye live

To unveil Kanye West’s YEEZY Season 3 fashion collection, the artist combined the show with the premiere of his new album “The Life of Pablo” in a live broadcast from sold-out Madison Square Garden in New York City. Moving Image & Content (MIC) was tapped to execute the sensational event that would be streamed to over 750 cinema screens in 26 countries as well as online.

Greatest Animal Commercial Countdown Directed by Mark A. Ritchie

From the producers of the wildly successful “Super Bowl Greatest Commercials,” The CW presents GREATEST ANIMAL COMMERCIALS COUNTDOWN, a one-hour special hosted by Donna Lynne Champlin (“Crazy Ex-Girlfriend”) and Kevin Frazier (“Entertainment Tonight”), airing Wednesday, March 2 (8:00-9:00pm ET).